Since
the advent of social media, celebrities rather than use the platform to
promote noble cause and ideas have instead pounced on the opportunity
to cheaply show off their wealth to the world.
These
days it is nothing new to see celebrities flaunting images of their
latest expensive acquisitions or shots of their lavish lifestyles on
twitter or Instagram.
While some even
take this obsession to as far as posting photographs of them popping
expensive wines in private jets, others simply maintain the tempo by
flaunting wads of cash and even bizarre collections like guns.
But
as much as this needless display of wealth and affluence thrills some
fans, others find it highly irritating, describing it as madness.
A
fan who could not hide his anger over Davido’s recent picture where he
was seen holding bundles of dollar bills, revealed his feeling on
twitter.
“I love Davido but this
attitude is so childish, so ‘wack’. Please Davido grow up, you must not
copy trash from people below your status. You need to set standards for
your ever growing status. Talk and behave classic. Have people you look
up to both in character and dress sense.”
But
even in the face of these rash criticisms, many Nigerian celebrities
seem to care less. They continue to splash their wealth all over the
place.
Davido once told Saturday Beats that anybody who didn’t like what he was doing should quit following him on social media.
“I
don’t call it flaunting of wealth. It is my car, my money and it is
even my page. You don’t have to follow me on my Instagram. You don’t
have to follow me on the social media. It would have been different if I
was advertising all this on a billboard. I am not doing that,” he had
said.
For Limpopo crooner, Kcee, who
is well known to indulge in the act, flaunting wealth is another way of
allowing his fans into his privacy. He told Saturday Beats that it was
nothing strange.
“I
just like to express myself and that is why I flaunt what I have on
social media. Even American celebrities do the same. If they buy new
things or they are going anywhere, they put it on the social media. It
is just a way of keeping the die-hard fans and real followers informed
of what you are doing. It is not a problem neither is it an issue but
for those criticising. I feel it is normal.
“No
matter who you are on earth even if you are a pastor, people would
criticise you. Even Christ was criticised, so who am I? I don’t care
about what they say, all I care about is what I am doing which is my
music. As far as I am doing my music well and it is still putting food
on my table, I don’t care. What I do is to learn from what my fans say
especially if I feel I am doing something wrong and they caution me,” he
said.
Even with constant bashings, Kcee has not stopped showing off what he’s got. He is not likely to stop anytime soon.
Wizkid,
one of Nigeria’s truly amazing talents, is known for dishing out good
music. But beyond that, the young entertainer also spends quality time
posting pictures of his wealth and accessories on the social media. He
told Saturday Beats recently that it was no crime and that he was only
doing that to motivate the younger ones.
“I
did not use to have gold chains and wrist watches, I worked hard to get
them. From where I am coming from, if I have these things I have to
show people, motivate them. When I started out, I was wearing a digital
wristwatch; I did not have any gold chain. So, when I post these
pictures, I am simply thanking God and motivating people that they can
taste success like I have too,” he said.
But
for legendary singer, Tuface fondly known as Tubaba, displaying wealth
on social media is not an interesting past time. Tuface is one of the
richest musicians in Africa and in fact in the world. He told Saturday
Beats that he would rather buy a piece of land than buy a gold chain. He
has nothing against those who indulge in such acts, though.
“It
is a matter of choice and they do so for different reasons. Some people
have it but they don’t care so they flaunt it. Some people do it so
that others would think they have it and they probably feel insecure
thinking that people would not respect them if they don’t have it. Some
people probably do so to invite robbers to their house. So it is a
matter of choice.
“I don’t do such
because I believe whatever I am would speak for itself. I would not fake
anything or flaunt anything; I don’t have anything to prove. If I have
it I do and if I don’t, I don’t,” Tubaba said.
Veteran
musician, Zaki Azzay, said flaunting wealth was part of show business.
He insisted that the practice in fact could sometimes boost an artiste’s
profile and bring in fatter paychecks.
“Showbiz
is show business. The most important part of show business is to show
off. If you are not showing off then there is no business for you. You
have to show off in order to make business for yourself. Posting
pictures of their expensive wristwatches, cars or houses is exactly what
artistes should do. They have to hype themselves because no one would
give them any attention if they are seen in a tattered old car.
“The
truth is that when you want to perform in an event, people use that to
assess you. If you don’t flaunt those things they would be paying you
N250,000 per show. For instance, no one can pick his phone to call me if
he does not have a minimum of N3m and that is because of all my
packaging and that is what show business is all about. They are doing
the right thing if you ask me,” he said.
Musician
turned actor, Sunny Nneji, also finds nothing wrong in entertainers
showing off expensive personal valuables. As far as he is concerned, it
is not illegal.
“As far as this issue
is concerned, I believe that every individual has the right to do what
they want. It is their right and I cannot insist for them to be like me.
We are all created differently, we react to things differently, we
appreciate things differently, we walk differently and so long as what
they are doing is not against the law then it is fine by me.
“I
have decided to be a simple man because that is what I have chosen to
do, that is how I have chosen to live my life, it is me and everybody
does not need to be like me. I respect everyone else’s philosophy of
life,” he said.
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