"TBoss dominated the space with her Jezebelic antics, even got some of the male participants ousted by entrapping and outsmarting them with her sexual wiles. She projected herself as a sex object, the ultimate manipulator, the champion Delilah of the Big Brother Africa series. She played the role of a female barracuda. But she lost because of her arrogance. Attitude is everything: this is the lesson of TBoss’s disgrace and humiliation. TBoss is the main star who lost. I hope she was taken out of South Africa with a private jet or maybe a submarine! Beauty is not everything, baby.
"Bisola does not even have a degree but she showed talent and resolve, even if her whorish flirtation with Thin Tall Tony is so cheap and self-denigrating. Bisola came second because she too looked like she needed help.
"Efe won because of his humility. He is considered the poorest and the most needy of the contestants. Patrons of the programme chose to vote for the contestant who looked and sounded like he would need the money and the opportunity. They gave him a chance in life, although the organizers must ensure that going forward, the show does not become a poverty alleviation scheme.
"TBoss and the other girls kissed and got groped by the boys on live television putting their upbringing to shame. TBOSS, who claimed she didn’t need the money even exposed her breasts on live television more than once. I have seen better breasts TBOSS. I am not too sure those private jet owners will be excited by your fluffy, South-looking, slightly bigger than mangoes breasts. If the same men see bigger assets, I mean, those interesting Ojiakor-like ones that look like papayas, pineapples and watermelons, they will not send private jets, they will deploy submarines and fighter jets!
"Tiwa Savage (hey baby, watch that growing fat around your waist and thigh), Tuface (thanks TuBaba but next time tell Annie to twerk for us- what was that!). In all, the power of television was well advertised."
Nigerians were not pleased and dragged him on Twitter. See below...
Filmmaker and music director, Kemi Adetiba, has reacted to the Big Brother Naija article written by the Former Presidential
Spokesman, Reuben Abati, who used inappropriate words in criticizing
some of housemates and the organizers of the reality TV show.
In
a series of tweets posted by the film maker who is saddened by Reuben
Abati's post, she said the article could have been written without the harsh words. See her tweets below.
see the full article
What a relief! So, the Big Brother Naija reality television programme is finally over. It ended Sunday
evening with 23-year old Efe Michael Ejemba, University of Jos graduate
of Economics and singer winning the N25 million + SUV at stake, with
57.6% of the votes from over 24 million voters across Africa. Warri,
where Efe’s family lives, erupted in excitement. At the Multichoice
viewing centre in Ikeja, Lagos, where Katung Aduwak took charge so
brilliantly, there was a similar eruption of incandescent joy. I was
relieved because for about 70 days, the Big Brother Naija show was a big
distraction, crass capitalism at its most cynical edge, a source of
unmanageable madness in homes and on the streets. Now that it is over,
it is time for some honest frank talk for the attention of all
stakeholders involved.
Let me start with the lessons, on a positive note,
before delivering the blows. Lesson one: In a very instructive manner,
the Big Brother Naija reality television show promoted the ideas of
choice and people power at the heart of democracy. Televised across
Africa, the viewers had the final say in determining who stayed in the
house or left during eviction moments on Sundays. The votes were
collated, audited and confirmed by Deloitte, a firm of auditors and
thus, the viewer as the voter determined the outcomes. In that regard, a
reality show of that sort promoted a consciousness of democracy, choice
and influence and it further explained why the people from Nigeria to
Cape Agulhas all the way up to the Mediterranean sea took fierce
ownership of the programme. In a continent where power is the ultimate
aphrodisiac and every access to power, fame and influence is seen as an
opportunity to oppress and demean, whatever is done to promote a
consciousness of choice and the civil society is laudable. Multichoice,
thanks.
Lesson Two: in every
business concept, perseverance pays. Multichoice has been running its
Big Brother Naija and Big Brother Africa concepts for a number of years.
Apparently, this year’s Big Brother Naija has been the most impactful,
the most profitable and probably also, the most exciting. In one week,
over 11 million persons voted to determine the eviction. In the final
week of the programme, over 24 million persons voted – that is more than
the total number of persons who voted in the Nigerian Presidential
election in 2015. This year, Multichoice has made more money from the
Big Brother franchise than it has ever done. The programme was sponsored
by PayPorte, and with all the voting, and the money spent on recharge
cards, Big Brother and Multichoice are the biggest winners. In the end,
it is all about business and profit. Everybody has been used. In
business, once you have a good, attractive product and you can capture
the market, you can fool everybody and make profit. Multichoice, weh
done - in Falz, the bad guy’s voice.
Lesson three: humility
pays. At the end of the day, in the last week of the programme, the
decision by the viewing public was a moral, sentimental one. The biggest
star of the programme was, I don’t know what you think, TBOSS (real
name: Tokunbo Idowu), half Nigerian, half-Romanian. She dominated the
space with her Jezebelic antics, even got some of the male participants
ousted by entrapping and outsmarting them with her sexual wiles. She
projected herself as a sex object, the ultimate manipulator, the
champion Delilah of the Big Brother Africa series. She even made a joke
of the entire Big Brother concept by saying she didn’t need the money
and if she won, she would spend it in two weeks
to pay off debts, and in any case, she had men hitting on her, offering
to take her on a ride in their private jets. She played the role of a
female barracuda.
Given her looks and
talents, she would have been a perfect winner. She would have looked
good on the billboards. But she lost because of her arrogance. Attitude
is everything: this is the lesson of TBOSS’s disgrace and humiliation.
When she was sent out of the House as the second runner up, the viewing
centre in Ikeja, Lagos, including Kemen whose nemesis she was, danced
in joy. “They are taunting me?” she asked Ebuka, the anchor. No,
sweetheart, they were making a far more serious statement about you.
The melodramatic ending of Big Brother Naija 2017 is its only redeeming
outcome.
Bisola, the first runner up does not even have a
degree but she showed talent and resolve, even if her whorish flirtation
with Thin Tall Tony is so cheap and self-denigrating. Her One-Nigeria
consolation prize is something big she should take seriously. Efe won
because of his humility. He is considered the poorest and the most needy
of the contestants. Patrons of the programme chose to vote for the
contestant who looked and sounded like he would need the money and the
opportunity. They gave him a chance in life, although the organizers
must ensure that going forward, the show does not become a poverty
alleviation scheme.
Bisola came second because she too looked like she
needed help. Debbie Rise and Marvis also made the finals, but that was
meant to be a great compliment to their good conduct, but they didn’t
have enough support to make it to the top. TBOSS is the main star who
lost. I hope she was taken out of South Africa with a private jet or
maybe a submarine! Beauty is not everything, baby.
Lesson four: Marketing
helps. Branding is everything. Propaganda is profitable. Packaging is
nice. Big Brother Naija is nothing but marketing, branding, propaganda,
and packaging. A reality show is supposed to be nothing but reality,
virtual reality as it happens, but let no one deceive you, everything
that happened in the 70 days of BBNaija was packaged, marketed,
carefully branded and manipulated. Ebuka, the Big Brother, thumbs up,
the scenic designers, kudos, the content developers, three hearty
cheers, Multichoice, you guys are the smartest capitalists around, well
done! The finale was a bit overdone though, dragged out, over-delayed.
Tiwa Savage (hey baby, watch that growing fat around your waist and
thigh), Tuface (thanks TuBaba but next time tell Annie to twerk for us-
what was that!). In all, the power of television was well advertised.
Now the hard knocks: I rate
the theatre high but I consider the whole show a sham, a 419
manipulative effort by a corporate agency, long overdue for an ethical
review and scrutiny, a bad influence on corporate ethics. The owners of
the programme are just a bunch of insultive, manipulative and
exploitative capitalists, feeding on public need for distraction and the
negligence of the authorities. Big Brother Naija 2017 is something
that should never happen again in the shape we have seen. If Multichoice
as a corporate investor wants to make a contribution to Nigeria, it
must find ways of doing so in more meaningful forms.
Reality shows have become
an established form on television, but whereas there are reality shows
that promote talent, music, human capability and genius, enhanced
relationships, and intellect, Multichoice, through its Big Brother Naija
and Big Brother Africa franchises seems committed to the promotion of
base values, chiefly adultery, prostitution, love of money, nudity and
sex. What just ended as Big Brother Naija 2017 was nothing other than
the corralling of some human beings into a zoo, pressured to behave like
nothing but animals. The organizers made money devaluing other human
beings. Multichoice and Payporte, the sponsors, turned alcohol and
pornography into legitimate sport.
TBOSS and the other girls
kissed and got groped by the boys on live television putting their
upbringing to shame. TBOSS, who claimed she didn’t need the money even
exposed her breasts on live television more than once. I have seen
better breasts TBOSS. I am not too sure those private jet owners will be
excited by your fluffy, South-looking, slightly bigger than mangoes
breasts. If the same men see bigger assets, I mean, those interesting
Ojiakor-like ones that look like papayas, pineapples and watermelons,
they will not send private jets, they will deploy submarines and fighter
jets!
And that ‘s why you got N500k in the end, way back
behind Bisola with her hard facial features, and Efe whose victory is
based on poverty logistics and appeal. But I have no doubt that TBOSS
will end up doing better in the larger, outside market than the other
finalists, because even those who did not vote for her, know in their
hearts that she represents the message of the programme.
It is a wrong message and
that is why Big Brother Naija drew more audience in Southern Nigeria
than in the North. In the last week of the programme,, every town in
Southern Nigeria was seized by the #BBNaija fever. Prayers were offered
in churches for Efe. One lady threatened to commit suicide if Efe did
not win. Another one said she would not stop crying until Efe won.
Nollywood stars declared support for housemates. There was Team Bisola,
Team Efe, EfeNation, TBOSSNation, TeamDebbieRise (small), TeamMarvis
(even smaller). There were public processions even in universities. We
were told how to vote. Twitter was on fire. What I saw was nothing but
sheer madness.
T-shirts were printed. One musician turned his
personal car into a billboard. Nigeria became a mad house because of one
reality television show. It looked like mass hypnotism at work.
But it should not be
allowed to happen again. BBNaija should not be hosted and staged in
South Africa as has been the case. Multichoice, Payporte and their
partners made crazy money and got brand promotion off the back and sweat
of Nigerians. Do the maths; we got peanuts in return. We were told
BBNaija could not be staged in Nigeria due to electricity problems so
the studio had to be in South Africa. And the Nigerian government looked
the other way. Wawu! All the billions that the South Africans are
running away with, after giving our boy a Kia SUV and some N25m, who is
going to collect the Value Added Tax on that? Nigeria or South Africa?
See the real Gobbe! All the staff who worked on the programme with
extremely marginal exception were South Africans. Where were the
Nigerians? Abi, Lobatan oh.
The Nigerian government
must assert itself. Nobody henceforth must brand anything involving
primary production, Nigerian off Nigerian soil. We can’t get far by
wearing made-in-Nigerian clothes on Mondays and Wednesdays, turning the
country into an extension of Nollywood, but we can gain a lot by
insisting that economic production and profit based on Nigerian talent
and resource must have significant Nigerian content.
Congratulations Efe; the grace of God is forever sufficient, but sorry Nigeria.
Aliko Dangote at 60
Alhaji Aliko Dangote is 60 and understandably the
entire country is busy paying tributes. He is the richest man in Africa,
but more than that he is one of the most successful, forward-looking
and resourceful entrepreneurs in the entire continent. He has
investments and connections virtually everywhere.
I think a special remark
should be made about his less known attribute - his humility and
humanity. Aliko Dangote, for all those who have related with him
closely, is a very humble man. His life is not driven by money, but
belief in hardwork and the impact that he is able to make. He is
helpful, supportive and kind, always believing he can make a difference.
I offer a special testimony.
Many years ago, before the
Abuja job, I used to visit Aliko at home, sometimes on my own and
sometimes with my family. On one occasion, he gave my first son money as
he saw us off to the door. It was that kind of money that caused a
fight between father and son. My son wanted to hold on to it, and there I
was insisting the boy must hand over the money because it was enough to
pay his and his sibling’s school fees. The innocent boy said the money
was for him. How could it have been for him? We resolved the fight, big
fight, right there, with Aliko pretending not to notice.
On another occasion, Aliko
asked if I had built a house and I told him I was building a house
somewhere in Ajah. This was in 2006. He said we should go there. He
jumped into my miserable Tokunbo car and followed me to the uncompleted
building. He walked round the building and asked me what I wanted. He
ended up giving me enough cement to complete the house and the money to
paint it. He told me I should contact him if I wanted to build any other
house, but after that other house, I stopped bothering him, because it
was obvious the bricklayers knew cement was free, and they were busy
taking advantage.
I went to Abuja to work.
The true story of that job is best told by Aliko Dangote, Mr Alex Ibru,
Rotimi Amaechi, Femi Otedola and Ojogbane Adegbe. They supported me as
best as they could without interference. It was Oronto Douglas who made
the phone call. One day, every story will be told. Thank you Alhaji, for
being a friend and a brother. Thank you. May you see many more seasons.
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